Blending technology, sports and social interaction
THE CONCEPT
Complementing the action, a vibrant F&B space serves street-food-inspired menus, creating the perfect environment for competition, relaxation, and social engagement.
The heart of the Sportlab experience, this lifestyle-centric space blends fashion-forward sportswear retail, immersive screen content, and a premium central food hall. Visitors can enjoy live sports, interactive activations, and top-tier F&B options while engaging with sport simulator zones — from ski and golf to boxing and racing — that create a vibrant, shareable atmosphere.
This vertical brings traditional and emerging sports to life through tech-enhanced courts and play zones. With areas dedicated to football, basketball, and fitness challenges, Sportlab Active emphasizes movement, physical wellness, and community-based engagement, ideal for kids, families, and amateur athletes.
Developed in joint venture with Limitless Flight (limitlessflight.com), this adrenaline-charged zone offers next-generation adventure simulations. From indoor wingsuit flying to bungee jump experiences, Sportlab Xtreme lets visitors experience the thrill of extreme sports in safe, high-tech environments.
Focusing on the convergence of sports and digital entertainment, this vertical houses a gaming lab and studio dedicated to developing original sports-based video games, simulator content, and virtual leagues. From esports tournaments to VR-enabled sports experiences, Sportlab Gaming positions itself at the forefront of competitive virtual sport innovation.
Sports Lab proud partnerships...
Sports Lab proud partnerships...
